In the fast-paced world of real estate, staying on top of client communication can be a daunting task. Whether it’s notifying buyers of new properties that match their requirements or keeping sellers informed about upcoming open homes, the demands on your time can be overwhelming. That’s where iDashboard’s Automated Campaigns feature comes into play—a powerful tool designed to simplify your communication efforts and ensure your clients receive timely, relevant updates without you lifting a finger.
Let’s explore how Automated Campaigns in iDashboard, a leading real estate software and CRM platform for Australian real estate agents, can streamline your workflow and enhance your client relationships.
The Power of Automated Campaigns
Automated Compositions is a “Set & Forget” feature that allows you to automate various types of email broadcasts to your contacts. By leveraging this tool, you can ensure that your clients are always in the loop, receiving the information they need at the right time.
Whether it’s a periodic newsletter or an instant alert about a new listing, Automated Campaigns takes the hassle out of client communication, freeing up your time to focus on other important tasks.
Types of Automated Campaigns
iDashboard’s Automated Campaigns is broken down into two main types, each designed to cater to different aspects of your communication needs:
1. What’s Happening Summary
- The What’s Happening Summary is an automated email that provides your clients with a snapshot of the latest activities within your agency. This includes upcoming open for inspection (OFI) times, upcoming auctions, as well as details on new, sold, and leased properties.
This campaign is perfect for keeping your clients informed about the overall market activity, ensuring they are always aware of what’s happening in their local area or with properties they’re interested in.
2. Requirements Match
- The Requirements Match campaign is a powerful tool for matching properties to your clients’ specific needs. When a contact is subscribed to this campaign, they will automatically receive notifications about properties that match their requirements, whether they’re looking to buy or rent.
Gone are the days of manually matching clients to properties—this automated system ensures that your clients are notified as soon as a suitable property becomes available, keeping them engaged and ready to act.
Why Automated Campaigns Matter
In today’s real estate market, the ability to communicate effectively and efficiently with your clients can set you apart from the competition. Automated Campaigns in iDashboard offers several key benefits that make it an essential tool for any real estate agent:
1. Save Time and Reduce Stress
- Sending out newsletters and property alerts manually can be incredibly time-consuming. Automated Campaigns take the workload off your shoulders by handling these tasks for you, allowing you to focus on more strategic aspects of your business.
2. Improve Client Engagement
- By delivering timely, relevant updates directly to your clients’ inboxes, you keep them engaged and informed. This not only helps in building trust and loyalty but also increases the likelihood of clients taking action when they receive a notification that interests them.
3. Enhance Professionalism
- Automated communications give the impression of a well-organised and professional operation. Your clients will appreciate the consistent updates and the fact that you’re always keeping them in the loop, even when you’re busy with other tasks.
4. Customisable to Your Needs
- iDashboard allows you to customise the content and frequency of your Automated Campaigns, ensuring that they align with your agency’s branding and communication strategy. You can choose which campaigns to subscribe your contacts to, tailoring the experience to each client’s preferences.
5. Seamless Integration with Your Workflow
- Once set up, Automated Campaigns run smoothly in the background, integrating seamlessly with your existing workflow. There’s no need for constant monitoring or adjustments—the system takes care of everything, from generating the emails to sending them out at the right time.
How to Get Started with Automated Campaigns
Setting up Automated Campaigns in iDashboard is simple and straightforward. Here’s how you can start automating your client communications:
- Log into iDashboard:
- Access your iDashboard account using your secure login details.
- Navigate to the Contacts Page:
- Select the contact you wish to subscribe to an Automated Campaigns. You can do this when adding a new contact or at any time from the Contacts page.
- Choose the Appropriate Campaigns:
- From the subscription settings, select the type of Automated Campaigns that best suits your client’s needs—whether it’s the What’s Happening Summary, Requirements Match, or anything else you have setup.
- Set and Forget:
- Once your client is subscribed, the system will automatically generate and send the relevant emails based on the information entered into iDashboard. There’s no need for further intervention—just let the system do its job.
- Monitor and Adjust as Needed:
- While the system is designed to be low-maintenance, you can always review and adjust your Automated Compositions to ensure they continue to meet your clients’ needs.
The Competitive Advantage of Automated Campaigns
In an industry where timely communication can make or break a deal, having a tool like Automated Campaigns gives you a significant competitive advantage. Not only does it improve your efficiency and reduce your workload, but it also enhances the overall client experience by providing them with the information they need, when they need it.
Building Client Relationships:
- Regular, automated communication helps you build stronger relationships with your clients. By keeping them informed and engaged, you increase their satisfaction and loyalty, which can lead to repeat business and referrals.
Boosting Your Agency’s Reputation:
- An agency that consistently delivers timely, relevant updates is one that clients will trust and recommend. Automated Campaigns help you maintain this high level of service, ensuring that your agency’s reputation remains strong.
Automated Campaigns in iDashboard is a powerful feature that can transform the way you communicate with your clients. By automating your email broadcasts, you can save time, reduce stress, and enhance your client relationships, all while positioning your agency as a leader in the industry. If you haven’t already, it’s time to start leveraging the benefits of iDashboard’s Automated Campaigns and take your real estate business to the next level.
Ready to streamline your client communication? Discover how iDashboard’s real estate software and CRM can help you stay ahead of the competition.
